This is one of the many reasons I chose to study Michael Gericke. For the 2012 holiday season, Gericke was asked to create a simplistic advertising campaign for the Rockafeller Center. I remember walking around and seeing these bright, geometric designs in person and despite their simplicity they give a strong sense of what they represent. They say creative genius is being able to do more with less, and Gericke definitely did that here.
The “Deck the Holidays” campaign was a huge success, and I hope to see similar designs this year.
Michael Gericke joined Pentagram as a partner in 1985. He has been responsible for exhibitions, identity programs, posters, publications and environmental graphic programs for clients that include the American Museum of Natural History, Center for Architecture, the Museum of the City of New York, the Municipal Arts Society, the National Gallery of Art and the Skyscraper Museum. Michael has been a part of the design efforts in Manhattan. He recently designed the original Viewing Wall, the first structure built in the Ground Zero Memorial; helped with the graphics program for the PATH train terminal designed by Santiago Calatrava; designed the signage and wayfinding tools in World Financial Center; the graphic programs for the Freedom Tower and Seven World Trade Center. Michael has also led the design team at Arizona Cardinals NFL stadium, which has redefined how signage and wayfinding tools should be displayed in future stadiums. The Cardinal’s stadium has been selected as one of the world’s most innovative sporting structures, and home of this year’s Super Bowl. He also oversaw a new image and environmental graphics program for all embassies and consulates, worldwide, for the United States Department of State.
The Twentieth Century Fox spotlights are one of the most iconic symbols in the world. Drawing on Twentieth Century Fox’s rich heritage and its recent innovations, Michael Gericke and Emily Oberman created the 21st Century Logo. 21st Century Fox will be created as an entertainment and media company when News Corporation follows through with its proposed split. 21st Century Fox will serve as the umbrella company for Twentieth Century Fox and the rest of the group’s entertainment and media properties, all of which will retain their existing well-known names and logos.
Pentagram worked closely with the 21st Century Fox, designing a logo that reminds us of the creative legacy of Twentieth Century Fox, and looks forward to a bright future for the corporation. The name and symbol distill the elements of Fox’s familiar searchlights-and-monument logo into a dynamic new identity. The 21st Century Fox logo displays a pair of searchlights that represent entertainment, broadcasting and endless possibilities inside a circular lens. Iconic and distinctive, the symbol is paired with thick lettering that draws from the essence of the Twentieth Century Fox logo and Fox Broadcasting’s trademark font.
Project Team: Michael Gericke and Emily Oberman, partners-in-charge and designers; Jonathan Correira and Jed Skillins, senior designers.
Art Director’s Club of Denver